Call Me Duty (Again)

Call Me Duty (Again)


In an impressive bit of backtracking, Activision Blizzard have today revealed that the Call of Duty moniker previously dropped from the upcoming Modern Warfare 2 is to appear on the box after all. Revealed in a Tweet from a member of the Infinty Ward developer team, the box art clearly shows the Call of Duty name – albeit in a smaller font than usual – above the Modern Warfare 2 logo itself.

When questioned by Kotaku, an ActiBlizz spokesperson said “Infinity Ward’s Modern Warfare 2 is the direct sequel to Call of Duty 4: Modern Warfare,” and that the company has “focused our attention on Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the Call of Duty series. Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title’s package.”

It remains to be known as to why the name was dropped and then reattached, but it’s probably a safe bet to guess it may have had something to do with the loss of brand awareness according to this report from Gamasutra. Modern Warfare 2 is still set for a November release.

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