Volume Developer Throws E3 Down Time Into Chaos With New Live Action Trailer
Mike Bithell, developer of indie title Volume has thrown the traditional pre-E3 lull into turmoil by releasing a new live action viral trailer…on a Sunday! Turning his back traditional PR practice, Mike has released the new trailer in the middle of a lazy Sunday afternoon and in a Tweet, he has declared it an experiment to see whether it will gain any attention. Fortunately, this intrepid reporter was at the heart of the story by checking his Twitter feed between cleaning the bathroom and making an emergency cake trip to Greggs.